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Basketball Culture

The State of Basketball in the Basketball State.

A Public Policy Survey last year found 66 percent of Kentuckians considered themselves UK fans. Nineteen percent called themselves Louisville fans, for a total of 85 percent. That means Kentucky has about 3.8 million rabid basketball fans who are ready to support an NBA team in Louisville.

A love of string music.

In Kentucky, we inherit a love for the game from generation after generation of fans. We’re born into a culture that loves and appreciates basketball at every level. From the small kids who are just learning the fundamentals to the high school and college rivalries that unite us and excite us, our love for basketball is unrivaled by any other fanbase.